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British men spending £13bn a year on clothes, shoes and accessories, says survey Tweet Share Fashion     General retail     69 per cent of men’s purchases are made in person, with online retailers acting as a shop window ahead of the trip. image(c)iStockphoto.com/Dennis Owusu-Ansah Articles Related to shopping: Saturday to be busiest high street shopping day Online bargain hunters often spend more Summer retail sales growth at 5-year high Jobs Related to this article: Merchandiser Posted 10 Jan 14:03 - GBP40000 - London Assistant Store Manager - Basingstoke Posted 10 Jan 14:03 - GBP17000 - Basingstoke

adidas By Michael Somerville - 10:22AM - Wed 9th October 2013

adidas shoes for men The days of a woman dragging the complaining man to go shopping could be over, new research suggests.

cheap adidas shoes for sale The study found that men are only spending 10 per cent less than women on shopping trips, with the gap in women and male spending just 1 per cent in the 18-34 age group.

Adidas outlet store Two thirds of men said considering named brands was an important factor when deciding which shops to visit, compared with less than 40 per cent of women.

adidas shoes sale The findings come from a study of 1,500 people by shopping centre Westfield called ‘How We Shop Now.’

adidas shoes for men sale The research platform, which has been designed to understand how consumers are shopping and why, says it can help Westfield’s retailers to understand their consumers and maximise sales.

Myf Ryan, Marketing Director – UK & Europe, commented: “The rise of the male shopper is a growing trend we are seeing across our centres. Men are now spending £13.25bn every year, making them an extremely valuable group for retailers to target. Understanding what makes them tick when it comes to the shopping experience is crucial.”

With the online shopping boom well underway, nearly three quarters of all men said they used a smartphone or tablet when shopping with checking prices online, and searching for opening times and directions the most popular reasons to use a smartphone in-store. However, around half of men said the thrill of buying in store could not be replicated by buying online.

The findings also found that 59 per cent of men were decisive shoppers and decided what they wanted to buy within the first few minutes of entering a store.

Favourite brands among men, who are spending £935 a year on clothes, shoes and accessories, include Nike, which topped the list, and Adidas, Next and M&S.

Sponsored Jobs: Merchandiser Posted 10 Jan 14:03 - GBP40000 - London Assistant Store Manager - Basingstoke Posted 10 Jan 14:03 - GBP17000 - Basingstoke Merchandise Planner Posted 10 Jan 14:03 - GBP30000 - United Kingdom,West Yorkshire Area Manager - South England Posted 10 Jan 14:03 - GBP32000 - United Kingdom,Berkshire Allocator Posted 10 Jan 14:02 - GBP17000 - United Kingdom,Greater Manchester Adidas outlet store
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Date Added: 2013-10-22 01:23:43   Posted by: tlabeotsbran    FLAG