YouTube is investigating a sudden surge in traffic that has seen a fan-made video clip featuring a quirky Brazilian pop band rocket to the top of its most viewed video chart.
The clip, Music is My Hot Hot Sex by the Brazilian electro band Cansei De Ser Sexy, has collected over 40 million additional views in just three weeks to push its cumulative tally to an impressive 90 million.
In that period, it jumped from tenth place on YouTube's all-time leaderboard to first, overtaking American motivational speaker Judson Laipply's Evolution of Dance which has held the top spot unchallenged for over 18 months.
In September, a British student a the University of Leeds, 18-year-old Nick Haley, discovered the song and turned it into a homemade advertisement for Apple's new iPod touch media player - which he then also uploaded to YouTube. [by Stephen Hutcheon, The Sunday Morning Herald]
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