Paramount to Charge for Clips
2008-04-04 17:02:50 Posted
by: ragaman7 Category: Business
You know the promotional clips you can find for practically any movie online? Well, Paramount has found a way to monetize its collection. Oh, and it gets better -- the film giant has earmarked its stash for sale within two virtual worlds.
Okay, so here's how it all comes together: Paramount, seeing an opportunity to monetize its promotional clips like ring tones, has dipped into its vault of promotional clips. The plan is to make them available for $1 each for users of the There.com and vMTV virtual worlds. After a user purchases one of the seconds-long clips, he/she can have it play over their avatar's head while surfing through the virtual world.
Don't get us wrong, it'd be great to have a one-liner from "Beverly Hills Cop" accent everything we do in real life. But, we're skeptical of Paramount's insistence on charging for what're clearly promotional clips in a virtual space. Repackaging snack-sized content as a tool for self-expression worked for the music industry, but charging for promotional video clips in a social space just seems silly for Paramount -- especially when it already has a Facebook app (VooZoo) that offers the same clips for free. [by Terrence Russell, Wired Magazine]
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