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Featured Artist: AMDS

2009-06-18 11:46:34        Posted by: ikat381        Category: Remix Culture

AMDS is the internet's reigning master of combining separate source footage into visually seamless masterpieces. He has built an impressively varied body of remix work -- from abstract style experiments to PSAs about gun control and traffic safety. But he is best known for tackling the biggest and loudest Hollywood franchises and mixing their heroes together into "dream matches" that draw millions of ecstatic viewers: Neo vs Robocop, Terminator vs Robocop, Arnie vs Sly... With the media industry spending huge sums of money trying to generate an appetite for more and more and more, it was only a matter of time before someone like AMDS came along with a do-it-yourself method for fulfilling the dearest wishes of the world's movie buffs.

A few moments watching AMDS' remixes should convince you of his skills for digital effects and visual storytelling. He carefully manipulates the color hue of his material to create a vivid sense of unity between separate bits of source footage. He inserts quick, inventive digital-effects shots which place the different action heroes together in the same frame. This fall he will be releasing the third episode of his "Terminator VS Robocop" series. The film is 22 minutes long and the trailers AMDS has released for it are already pushing the limits of digital footage manipulation to levels that I've never seen outside of big-budget Hollywood productions.

It would take me too long to itemize the extensive techniques AMDS employs to achieve his effects, so I'll just encourage you to go watch his work -- he has managed to take clips of Hollywood's most marketed action stars and transform them into movies where the biggest star is AMDS.

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